Tourism Sustainability Plan in Cameros
Technical Assistance
PROJECT:
Territorial dynamization and drafting of the preliminary project for the 2020 call to the financing of the Tourism Sustainability Plans in Destination, promoted by the State Secretariat for Tourism (Ministry of Industry, Tourism and Trade).
CLIENT:
La Rioja 360º Avanza, Public Promotion Company in La Rioja
TARGET:
To tackle in record time territorial dynamization work to unite in a single tourist destination the two valleys of the Cameros, where the 25 municipalities are located, in summer and within the framework of the COVID-19 pandemic.
ACHIEVEMENTS:
Consensus was achieved by 19 of the municipalities in both valleys, in a historic milestone to collaborate together, focused on a single green and nature destination in the Sierra: Cameros. This was a first step in the territorial management structure for the region, which will address potential collaborative improvement processes.