Starry nights in the Biosphere Reserve of La Rioja
Design and development, editions 2021 and 2022
PROJECT:
Design and development of several days of the event “Starry Nights in the Biosphere Reserve of the Leza, Jubera, Cidacos and Alhama Valleys” (UNESCO).
CLIENT:
Department of Sustainability, Ecological Transition and Spokesperson of the Government of La Rioja.
CHALLENGES:
To strengthen the sustainable tourism offer in the La Rioja Biosphere Reserve by designing and articulating a broader offer to provide tourists with experiences linked to the resources and services of the territory, in addition to night-time and guided observation of the starry sky.
ACHIEVEMENTS:
It was possible to structure and coordinate a joint product between the night-time activity of the Starlight Destination and the activities offered by public and private agents in the region, as well as improving the image and communication of the days.