Design and creation of the tourism product “Pórtico”.
The passport which opens doors to all monasteries of La Rioja.
PROJECT:
Design and creation of the tourism product “Pórtico”: passport which enables visit to Monasteries in La Rioja and allows access to knowledge of the historical, artistic and cultural heritage of these monasteries.
CLIENT:
La Rioja 360º Avanza, Public Promotion company in La Rioja.
TARGET:
To increase and reinforce cultural tourism offer in the region, by designing and coordinating a joint tool for the network of monasteries in the region, in order to enhance their value and improve revitalization.
ACHIEVEMENTS:
It was possible to structure a collaborative system between all Monasteries and those responsible for them, so that through the passport, access to visits is enabled, making it more attractive to the public and promoting their knowledge, in a global way in all the resources of the territory.